It’s an old norm that the growth of your app directly depends on the value you create for your customers. There are these top 5 Benefits of Mobile App Analytics that will help your business grow and reach success.
To put data behind your customer motivation hypotheses, you need to integrate app analytics into your marketing plan. App analytics allow you to create an acquisition strategy which gives more return on your investment, and allows you to build for your customers in a way that benefits them most and to do that you must know What is mobile analytics?
What is mobile analytics?
Mobile analytics captures data from mobile app, website, and web app visitors to identify unique users, track their journeys, record their behavior, and report on the app’s performance. Similar to traditional web analytics, mobile analytics are used to improve conversions, and are the key to crafting world-class mobile experiences.
Why are mobile analytics important?
Mobile usage surpassed that of desktop in 2015 and smartphones are fast becoming consumers’ preferred portal to the internet. Consumers spend 70 percent of their media consumption and screen time on mobile devices, and most of that time in mobile apps. This is a tremendous opportunity for companies to reach their consumers. Companies use mobile analytics platforms to gain a competitive edge in building mobile experiences that stand out. Mobile analytics tools also give teams a much-needed edge in advertising.
Mobile analytics typically track:
- Page views
- Source data
- Strings of actions
- Device information
- Login / logout
- Custom event data
Here are Top 5 Benefits of Mobile App Analytics for Successful Business
1. App analytics help drive Return on Investment over every aspect of performance
Millions of apps on the app stores are contesting for visibility and customer attention. In this cut-throat contest, you cannot afford to have an acquisition strategy lacking monetary goals. Marketing costs money, and naturally, you need to measure how different channels deliver and compare throughout various acquisition strategies to understand what results in the best ROI.
A winning analytics strategy requires two additional points:
a. Observing which channels provide the highest customer lifetime value (LTV). Customer LTV of users commonly calculated by users generating higher revenue and higher retention possibility.
b. A focus on in-app messaging. Hearing from customers who have the power to connect with your team at the right time throughout your app experience are imperative to improving your strategy.
It is needless to say that without integrating app analytics into your marketing channels, you won’t be able to dive deep into any of the above learnings from your customers.
2. App analytics help you to gather accurate data to better serve your customers
It’s difficult to listen to your customers without looking deeply at their use patterns and feedback. App analytics allow you to gain insight into customer data to better serve them across all lifecycle stages.
Naturally, app marketing strategies focused on delivering long-term results cannot solely focus on acquiring users; they also have to focus on customer retention by ensuring a constantly upgraded and improved-upon user experience. A large portion of app downloads and purchases are only used once, with customers quickly leaving and never coming back to open the app again. So, receiving customer-specific feedback and addressing the right issues can be crucial to increasing engagement.
3. App analytics allow you to drive personalized, customer-focused marketing
Creating an individually targeted customer experience is now completely possible through the use of app analytics. Customer-targeted push messages delivered to specific people can make your app open rates double in a short amount of time, and can convert up to three times better than generic push messages. App analytics working in unison with your marketing campaigns can even help you win back churned customers with targeted messages and experiences.
App analytics also provide deep insight into new customers who could easily be converted into higher lifecycle stages, but who have somehow fallen out of the funnel. You’ll learn about customers who don’t return to your app after a single use, and the data you gain can help figure out targeted strategies into how to win them back by making them priority targets. By analysing in-app customer behaviour and profile data, you’ll find that offering a customer-centric approach will garner far better results than all-for-one messaging.
4. App analytics let you track individual and group achievements of marketing goals from campaigns
Many app marketers rely on channels they’ve had experience with in order to drive results, but integrating app analytics gives you a whole new set of customer data to learn from. Now app marketers can gain insight around individuals and small groups of customers completing specific, directed tasks within the app, and the possibility to capitalize on this knowledge is endless.
Today’s app environment is changing rapidly and apps are sneaking into every corner of our daily life. To help your app stand out, it’s time to move away from the mindset of preferred acquisition channels being the right ones for you before their performance is verified. App analytics can help you decide whether or not you’re spending your money in the right places, right down to the individual customer level.
Make sure your spend is on the right investment.
Detailed, specific customer data opens up the possibility for many new types of app marketing channels to work for your app, so it’s important to keep an open mind as you gather new data points. As you make your presence on all types of acquisition and marketing channels better known, your app analytics will keep gathering data points on performance to help you focus on the channels that work best for your app.
5. App analytics offer data-driven insights into issues concerning churn and retention
Apps with higher retention rates enjoy better engagement, and more retention and engagement helps the app to gain more customers and achieve growth.
The most successful apps use app analytics to focus not only on high LTV customers and acquisition channels, but also on closing the gap between churn and retention. App analytics play a key role in this process by providing you with predictions around possible churn based on real customer data. Knowing when, where, and why customers are more likely to dump the app helps you meet the problem head-on and offer new ways to win them over or win them back.
App analytics work in the background to enhance and optimize your app marketing efforts, allowing you to achieve better growth, happier customers, and higher ROI. The above benefits paint a picture around why app analytics are crucial to success in today’s marketing world.
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