The Ultimate Guide to Google Analytics Heat Map

Google analytics heat map
Data and Analytics

Google Analytics is one of the most valuable products that Google provides. Businesses use Google Analytics to receive real-time website analytics and reporting to make better business decisions based on the data.

As they say,

“With a large amount of data comes a large amount of responsibility.”

Taking one step further in Google Analytics, Google introduced the Google Analytics Heat map.

What is Google Analytics Heat Map?

Google has just developed a Chrome addon called Page Analytics that allows you to construct a Heatmap using Google Analytics data.

Heat maps are graphical representations of particular metric values. A heat map is a visual representation of the data on your website, and it displays you where people click on your web pages once it’s installed.

Critical advantages of Google’s heat map extension

  • Overview of website performance.
  • Visual Representation of data for better understanding.
  • It works backward and leverages data from your Google Analytics account.
  • It works on any page with the GA tracking code installed and does not impose any restrictions on page views.
  • Using real-time traffic, you can segment visitors and view heat maps.
  • See how visitors interact with your website. If you want an engaged audience and a more significant discussion rate, you must understand your users’ behavior and leverage it.

How Does Heat Map Work?

The Google Analytics heat map is simple to create and use.

  • The first step is to create a Google Analytics account (skip this step if you already have a Google Analytics account) and configure your website with the code provided by Google Analytics for each web page you want to track.
  • Download page analytics extension. Once you have a click map for each website page in your browser, you’re ready to examine your website.
  • After that, you’ll notice an icon at the bottom of the screen. Please turn it on.
  • Login to your Google Analytics account and Link Page Analytics.
Google Analytics Heat Map
Page Analytics Chrome Extension

How to use Google Trends

Create the Custom Report

  • In the custom menu on the right side of your website, select Customization. Then, under New Report, type in a title for your report, such as Heatmap.
  • In the dimensions section, enter the metrics you wish to track and the days of the week and hours.
  • You can also select a specific optional section of data that you wish to keep an eye on.
  • After completing this, you can view your report and select the date range from the upper right side.
  • You can now specify the period that your heat map should cover. If you only have a little information, use a date range that covers a lot of ground.
Custom Report
Create a Report
Enter Report Details


The Google analytics heat map allows you to analyze your site data and provides you with in-depth insights into the viewers, allowing you to improve strategies to attract your target viewers.


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