Digitization has brought a revolutionary change in the way people access information and in providing this easily accessible information, mobile phones are playing a major role.
An increase in mobile usage has upped the game for businesses globally. There are 6.3 billion smartphone users globally, and 88% of mobile time is spent on applications and why not!! Mobile apps have become an essential tool for companies and brands.
More than 50% of a website/product’s audience comes from mobile phones and tablets. With the risen use of mobiles there comes user expectations and delivering the best experience across platforms is quite a challenge.
When a user makes the switch between desktop or mobile version, he/she expects to make the transition seamlessly and you also must have gone through this scenario. Talking about PWAs, let’s find out what are PWAs?
What is PWA and what makes Progressive Web Apps unique?
Progressive Web Applications (PWAs) proposed by Google’s Senior Software Engineer, Alex Russell in 2015, is the perfect confluence of websites and mobile apps that allows websites to look, feel, and behave like apps.
Combine the features of Native mobile apps with the amazing capabilities of web and you get a progressive web application. It is different and better than Native apps in many ways. as stated below.
Top 5 Reasons how PWAs will impact business in 2021
Today, consumers have options. There are plenty of places to browse news, buy clothes, and watch videos. If your website isn’t fast enough (literally), people will take their attention somewhere else.
For instance, if your website takes anywhere from three to 12 seconds to fully load, those delays can cause 53 percent of users to leave your website. Once you switch to a PWA, browsing sessions increase by 43 percent.
Aside from the fact that speed affects your page rankings, PWAs are also SEO-friendly. Because they live on the web, their content is visible to search engines. This can boost your ability to generate traffic and leads.
Native apps are limited to the SEO constraints of app stores. Typically, only the app profile page is listed in Google search results. With a PWA, you have the same unlimited flexibility as a website to create custom user experiences and optimized resourceful content that will rank on Google and showcase your app’s features and benefits.
Offline User Access
PWAs can be operated when the device is offline. While a website requires an internet connection, the built-in service workers cache the most important features and data of the web app automatically.
Once cached, users can access most of the features without an internet connection. If a user attempts to open a page that has not been cached, the web app can show a custom offline page. What else a user wants, you are having all the data offline, that’s great!!
No Manual Installation or Updates
Unlike a native app, users don’t need to visit the app store to download and install the app before it can be used. When you install from app store, first you have to install the app, you have to login, then give permissions, update the app regularly and what not.
But if you using a PWA all this comes at one click, i.e., you just have to click “Add to home screen” and it’s done. One more benefit of using PWAs is they take less than 1 MB of your mobile phone’s battery and if something is taking this less battery then why spend memory on larger apps.
The cost of development and maintenance of a PWA is significantly less than a native app. Because of the different requirements for Android and iOS, you’ll need to develop and maintain two versions of a native app. With a PWA, a single development caters to all operating systems and devices, thus providing your business greater benefits.
Keeping above factors in mind, we can say that PWAs are the future of business.
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