HomeMarketingHow To Earn More From Google Adsense (4 Tips): Expectations vs. Reality

    How To Earn More From Google Adsense (4 Tips): Expectations vs. Reality

    Do you have a Google Adsense account and wonder how to earn more from Google Adsense? Then you have come to the right place.

    The most straightforward approach to generating money online is to Optimise your website with Google AdSense. With a little more effort, you can increase your AdSense profits.

    This blog will teach you how to boost your Google AdSense earnings with a few simple methods.

    How you can increase Google Adsense earning

    Do you want to boost your Google AdSense revenue? Then continue reading for valuable tips on website optimisation advice. This will assist you in getting the most out of AdSense and increasing your earnings.

    Use Unique, Valuable and High-Quality Content

    The best way to engage your viewers is to ‘write what is in demand’, but is this enough to boost Google Adsense earnings?

    If you look on the internet, you will see that writing what viewers want is a trend, which is excellent but not always beneficial for you. It may bring traffic to your website, but you may not be able to engage viewers and build long-term relationships with them.

    Good Blogging Topics

    So, what should you do now?

    Creating quality content for your readers is the best approach to obtaining more clicks. More clicks mean more revenue; you increase your chances of earning clicks by generating traffic. And by drawing visitors, your site becomes more appealing to advertising.

    You may be wondering how you can write content-driven blogs at this stage. Looking at the blogs that currently provide traffic to your site is an excellent place to start.

    You can use Google or social media platforms to search for trending topics.

    Keywords Matter

    Along with creating intriguing content, you should consider the keywords people use to reach your website. You may quickly enhance your organic traffic by optimising your site for SEO.

    Finding the ideal Keyword for a Blog can assist you in determining the type of search query visitors are using to get solutions to their questions. Perfect keywords will help you develop a concept for a blog article.

    How can you search for a relevant and trending keyword?

    Many online tools allow you to search for good keywords.

    Google Adsense Keyword search result
    Keyword search result

    The following are the keyword search tools:

    1. Google Keyword Planner
    2. Hubspot Marketing SEO Tool
    3. Uber suggest
    4. Wordtracker
    5. SEMrush

    SEMrush and Hubspot tools are not free, but you can use them in a limited free version.

    Optimise your Blogs and Web Pages

    Internal optimisation refers to on-page or on-post content optimisation, which you should consider while creating web pages or a blog for your website. It directly influences how relevant your Adsense adverts are, increasing your CTR.

    How can you perform optimisation?

    • Insert Meta Tags—Meta Keywords and Meta Description

      META Tags
      Many of us are not aware of the importance of meta keywords, hence are convinced that there is no influence on optimisation.

      We recommend that you use them because they directly impact relevant advertising. As a result, failing to include tags/keywords on your page would be a significant error.

      These keywords should precisely represent your website’s concept. For example, some keywords for a Marketing blog might include marketing tips, strategies, etc.

      META Description
      The meta description element is the page description that displays in the SERPs just beneath the Title Text of your page.

      This feature of the description meta-tag makes it highly essential since it directly influences the CTR of your link in the SERPs that leads to your website. Which decides how much traffic you will get on your website.

      Use focus critical phrases in these Meta descriptions.
    • The structure of your page or blog title.

      Search engines place a premium on keywords in the HTML source code’s title tag. As a result, the title influences the relevance of adverts. Select the top paying keyword in that category for the title text and attempt to begin your identification with it for good payouts.
    • Use Heading in your Content: H2, H3, H4, H5…

      Headings draw attention to the text on your blogs or website pages. The H1 heading is your page or blog title, the primary header; it is critical to use H1 tags. H1 is followed by H2, H3, H4, H5 & H6 tags for subheadings.

      Including relevant keywords in headers and subheadings is essential since they positively influence SEO ranking.

    If you have a WordPress website, here are a few Ad placement recommendations that could boost your earnings:


    • Use 728X90 leaderboard image above the fold of your Homepage and below the main navigation bar to enhance the click-through rate (CTR).
    • Use vertical ad unit 728X90 between the Homepage section or at the end of the Homepage.
    • Use 160*600 or 300X250 Ad units in the sidebars.

    Blogs and Web Pages

    • 336×280 Ad unit at the top of the blog to page; you can also use similar ad units in-between content.
    • If you use sidebars, use 160X600 Ad unit.

    Using these methods, you can improve your website traffic and AdSense earnings. I hope you achieve your google AdSense goals soon.

    Keep exploring...

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