You must have thought of marketing your business using various tactics. Out of a bunch of different ways of business promotion, email marketing has always been among the top scorers. Here we’ll introduce you to a very useful tool for email marketing, MailChimp and get you through Getting Started with Mailchimp.
What is Mailchimp and its Story So Far….
Mailchimp is a marketing automation platform and email marketing service. “Mailchimp” is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.
Mailchimp began as a paid service and added a freemium option in 2009. Within a year, its user base had grown from 85,000 to 450,000.
In February 2019, Mailchimp acquired LemonStand, a smaller competitor. Mailchimp later announced its plans to shift from mail distribution to offering “a full marketing platform aimed at smaller organizations.” This shift includes allowing customers to record and track customer leads within the platform, build landing pages and websites, and run ad retargeting advertisements on Facebook and Instagram
Acquisition by Intuit Inc.
On September 13, 2021, Intuit confirmed it would acquire Mailchimp for a valuation of approximately $12 billion in cash and stock. On November 1, 2021, Intuit officially completed the acquisition for $5.7 billion in cash, $6.3 billion in common stock, and 573,000 restricted stock units.
Roadmap for Getting Started with Mailchimp
Here are different tasks you need to know for Getting Started with Mailchimp:
Set your Account Up
The first step to work with Mailchimp is to sign up for a Mailchimp account. Enter your name and email address, and you’ll receive an activation email. On receiving the activation email, click the link to activate your account.
The next time you log in to website, and it will walk you through the rest of the setup steps. Input profile details, such as your website and physical address, and connect your social media accounts. If you sell products online, you’ll have the option to connect your store to Mailchimp.
Select Your Audience
The foundation of great marketing is a clean, up-to-date record of your contacts, also known as your audience. When you create a Mailchimp account, it will use your setup details to automatically generate your audience for you. You can edit the default information for your audience if you need to, or immediately start adding contacts.
Mailchimp was designed so you should only need one audience. There are various Audience management tools so that you can organize and separate contacts. If you do decide to create another audience, keep in mind that data isn’t shared across audiences, and contacts who are in more than one audience will count separately towards your subscriber limit.
Customize your Signup Form
If you don’t have any contacts yet, don’t worry! It will automatically generate a signup form for your audience, which you can post on your website or Facebook page, so you can start collecting contacts right away. Plus, it give you lots of options to customize the design of your signup form, so it’ll fit your brand.
Create Email Campaign
Next, you can craft your first email marketing campaign. A campaign is a message that you share through email, ads, or other channels so that your business can be promoted well. In Mailchimp, most users start with a regular email marketing campaign and which is an easy and efficient way to promote your business.
Check Campaign Reports
After sending the email, A key component of successful marketing is tracking audience engagement, so you can provide more of what your contacts want. When you login to Mailchimp after sending an email campaign, you’ll see how many contacts opened, clicked, or unsubscribed from your recent campaigns, right on your Dashboard. Click Reports for more detailed information, and to download, share, or print your campaign reports.
Mailchimp’s open- and click-tracking data tells you how many people looked at your campaign, which links they clicked, and other information, like their geolocation. Integrate your Google Analytics account with Mailchimp for more in-depth reporting.
These were just few uses of Mailchimp account just for Getting Started with Mailchimp. We’ll provide you with more information on how to use your Mailchimp account to your advantage. Stay tuned for more!!!
To Know how to create regular email campaign checkout our article on, Well-Elaborated Guide on How to Create Email Campaign with Mailchimp.
